Category: Marketing Your Business

5 Tips for Better Product Photography

Having crisp and clear photos of your products is so important. In this online world, product photography is your only chance to convey the quality of your product when clients can’t touch and feel them before they buy.

While professional photography is ideal, it might not be feasible for a new business to make the investment just yet. So, it’s helpful to have a few photography tricks up your sleeve until you can outsource. Here are my best tips for better product photography that you can do yourself.

Read More

Best Practices for Growing and Maintaining Your Mailing List

Your mailing list enables you to build trust, keep you connected to customers, communicate the purpose and brand of your company, and dramatically increase your sales.

It’s one of the most effective marketing tools you have.

If you aren’t seeing results from your mailings, it’s time for an overhaul. Here are five checks for your mailing list strategy.
 

Read More

Using Your Mailing List to Increase Revenue

There’s only one area I wish I had given more attention to when I started my handbag business–growing my mailing list.

It took me years and many missed opportunities before I recognized my mailing list as one of the most valuable assets of my business.

A mailing list gives you the ability to directly communicate with customers who want to hear from you, create relationships and generate income on demand. It is one of the most powerful business tools you have.
 

Read More