For years as an entrepreneur, I wondered what was the “thing” that made a business successful. What was the secret that successful business owners weren’t sharing with the rest of us? Was it a lucky break? Financial backing? A good connection to a powerful person?
Sure, each of those would be helpful, but the real “secret” is doing the work.
We can take courses, read articles and fill our heads with knowledge, but until we put it all into action with our full effort, it’s useless information.
As humans, we use excuses as crutches to building the businesses we dream of–“I’m too tired to build my business when I get home from work, I’m not educated, I have kids, I don’t have enough money” and the list goes on.