Tag: marketing

Best Practices for Growing and Maintaining Your Mailing List

Your mailing list enables you to build trust, keep you connected to customers, communicate the purpose and brand of your company, and dramatically increase your sales.

It’s one of the most effective marketing tools you have.

If you aren’t seeing results from your mailings, it’s time for an overhaul. Here are five checks for your mailing list strategy.
 

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Using Your Mailing List to Increase Revenue

There’s only one area I wish I had given more attention to when I started my handbag business–growing my mailing list.

It took me years and many missed opportunities before I recognized my mailing list as one of the most valuable assets of my business.

A mailing list gives you the ability to directly communicate with customers who want to hear from you, create relationships and generate income on demand. It is one of the most powerful business tools you have.
 

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How to Get New Customers Without Using Social Media

Social media is not your business. Well if you’re Mark Zuckerberg it is, but I’m guessing you’re not him.

Somehow as business owners, we got brainwashed into thinking social media is our business.

Somehow running our businesses have turned into focusing on growing our list of followers, getting more likes on posts and having a presence on every social media platform. We even put links to social media on our websites and icons on our promotional materials–valuable locations we would charge any other company an advertising fee for.
 

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