Social media is not your business. Well if you’re Mark Zuckerberg it is, but I’m guessing you’re not him.
Somehow as business owners, we got brainwashed into thinking social media is our business.
Somehow running our businesses have turned into focusing on growing our list of followers, getting more likes on posts and having a presence on every social media platform. We even put links to social media on our websites and icons on our promotional materials–valuable locations we would charge any other company an advertising fee for.